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Strategies for tourism in Wales




Visit Wales' principal role is to provide leadership and strategic direction to the tourism industry in Wales.

Our strategic approach seeks to: 

  • Improve the competitiveness of Welsh tourism
  • Raise the profile and status of the industry and increase recognition of its economic performance
  • Adopt a customer-focused approach which understands and responds to market needs 
  • Improve understanding of the roles and responsibilities of the different organisations involved in tourism and identify opportunities for effective partnership working 
  • Promote growth in tourism through sustainable means.

Sustainable tourism

23/01/12
The purpose of this sustainable tourism framework is to outline what sustainable development means for the tourism sector in Wales.
 

Coastal tourism strategy

23/01/12
Developing the tourism potential of the coastline in a sustainable way whilst responding to the needs of growth markets.
 
Achieving our potential

Achieving our potential

23/01/12
The national tourism strategy confronts the main issues of sustainability, quality, competitiveness and partnership within the tourism industry.