Their journey is part of a campaign being run by Visit Britain and its US agency, Tequila, Visit Wales and Ryder Cup Wales Ltd which is designed to raise awareness in the American public of what Wales has to offer as a destination for tourism, business, education and lifestyle.
Steve and Michael are perfect strangers but their shared love of golf, beautiful scenery, history and culture has brought them together. Over six days Steve attempts to show Michael an insider’s view of Wales by travelling hundreds of miles, meeting locals along the way and swapping experiences through video blogs and diary entries on the www.acartacrosswales.com site, starting on September 15.
Along the way, our intrepid carting explorers will visit castles and country houses, beaches and mountains. They'll watch live music and go dolphin-spotting. They'll find out about King Arthur, Owain Glyndŵr and Dylan Thomas. They'll play golf, of course - and maybe even sample some bog snorkelling. In short, they'll see Wales.
During the campaign period, a special Welsh guest, Ian Woosnam, who also features in the VisitBritain ‘Be A Brit Different Campaign’ site, will share some of his favourite places to play in Wales as well as passing on some special golfing tips.
Welsh Heritage Minister, Alun Ffred Jones, said:
This is a highly imaginative way of showing the US market the rich variety that Wales has to offer as a tourism destination, beautiful and incredibly varied countryside, a vibrant cultural life, scope for a wide range of outdoor pursuits and a warm and welcoming people. The participants are to be congratulated for their enthusiasm and stamina. I hope these qualities rub off on viewers in the United States, which is a huge potential market, particularly so in terms of golf tourism as the US player travels abroad more than any other golfer.
Rob Holt, Chief Executive of Ryder Cup Wales Ltd, said:
Wales has used the Ryder Cup as a catalyst to establish itself as a leading golf destination. We think that this campaign will help show the American public the great golf courses Wales has to offer, North to South, East to West, 'Golf as it Should be'.
5 September 2008