The ‘Make time to read’ campaign, which will air on Real Radio from 6th August for two weeks, encourages parents and carers to spend time reading with their children.
The campaign emphasises that reading should be for enjoyment and doesn’t necessarily have to be limited to just books. Web pages, recipes, magazines, comics and newspapers all count as suitable reading materials.
As part of the radio campaign, DJs will discuss their favourite reads and promote the benefits of reading to listeners. The campaign will be supported by a bilingual mini website, which will include hints and tips on reading with a child.
The campaign comes as libraries across Wales welcome children to this year’s Summer Reading Challenge which inspires thousands of families all over Wales to get involved in the UK's biggest reading event for children in libraries.
Children between 4 and 12 are encouraged to read six or more books of their choice during the summer holidays in return for rewards – plus a certificate or medal for every child who completes the challenge.
The challenge is designed for children of all reading abilities and includes fact books, stories, joke books, picture books, audio books and e-books.
Welcoming the campaign and the Summer Reading Challenge, Education Minister, Leighton Andrews said:
“In May, I launched our National Literacy Programme which outlines the actions needed to drive up literacy standards in our schools.
“The summer holidays offer the perfect opportunity for children to discover reading in all its forms, whether books, websites, comics or magazines.
“Libraries have an extremely important role to play here and I would therefore encourage as many children as possible to pay a visit to their libraries and take up the Summer Reading Challenge.
"Parents, carers and family members can all play their part by ensuring that children continue to develop good reading habits outside of school. Just listening to a child read for as little as 10 minutes a day or talking to them about their favourite books, stories and characters will make a significant difference."